Tuesday, 15 May 2007

In and out

That was a very quick but rewarding visit to Berlin. Sunday 2 hours delay, so I arrived late together with a consultant from our partner in Italy who also had a delay. We stayed in a nice hotel Sylter Hof. Monday we had two visits at prospects and the evening we had dinner in the Sony-Center at Lindenbräu. Again a short delay before getting back to Amsterdam and never had such a bumpy ride, but without problems returned.

About the past and the Sony-Center

Potsdamer Platz – the pulsating heart of Berlin

In the 1920s Berlin had more than one million inhabitants and was a symbol of a modern metropolis in Europe. Located just 500 m south of the famous Brandenburg Gate the Potsdamer Platz used to be the heart of  Berlin and its historical center. The square’s proximity to the Reichstag made it a perfect choice for the location of foreign embassies. It was also a prominent business district which included department stores, government offices and hotels such as the luxury Hotel Esplanade. Café Josty used to be a famous place for Berlin’s high society. As one of the most central locations it developed into an important traffic junction with up to 20,000 cars per day. Due to this busy traffic the first traffic light system in Germany was installed. During the Second World War main parts of the Potsdamer Platz were destroyed. In 1961 the Berlin wall was built, the square was divided into two parts and became stranded between East and West Germany.

New Life at Potsdamer Platz

On this historic ground, Sony had a modern ensemble built that fascinates its visitors by its airiness and transparency. Its center is made up by the Forum, a public space with a roof that has a futuristic air to it. From there, the 103-meter glass-walled office tower, the integrated Kaisersaal and the other buildings are only a few walking steps away.


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